Yellow Brick Road
Increased conversions by 165%
Conversion rate increase
Cost per conversion reduction
YoY conversion increase
Overall conversion increase
The challenge
Yellow Brick Road is a market leader in its field but they wanted to expand their reach on Google with the help of an advanced PPC strategy to improve their conversions. Their aim was to position the brand as a leading home loan and mortgage broker company in Australia.
Our approach
Campaigns to direct users to the YBR mortgage calculator are among those that we review for traffic generation. With display and social media advertising, we raise awareness and attention, and our local SEO approach seeks to rank in the top three places for phrases related to local mortgage brokers.
The result
Our work on improving conversion rate resulted in an increased conversion rate by 4% across all campaigns. We reduced cost per conversion by 22% with improved CPC and targeting, helping get greater results out of the budget. In comparison to the same period in 2021, we provided constant updates, testing and optimisations to the ads that increased conversions by 57% and reduced the overall cost per conversion in 2022.
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