Vodafone Fiji
Exceeding sales targets by 140% for the Pacific's leading telco
Exceeded sales target
Impressions increase
CPM improvement
CPC improvement
The challenge
Vodafone Fiji, the leading telecommunications provider in the Pacific region, faced increased competition from new market entrants. They needed a digital marketing partner to enhance their Google Ads performance and maintain dominance in the online advertising space across Fiji and key surrounding markets.
Our approach
We provided ongoing campaign creation, optimisation, and creative design services across Google Ads and Google Analytics. Our team worked as an extension of Vodafone Fiji's marketing department, building campaigns that balanced brand awareness with direct response objectives while adapting strategies to the unique characteristics of the Fijian digital landscape.
The result
Over an 8-year partnership (2018 to present), we helped Vodafone Fiji exceed their sales target by 140%. Target impressions increased by 195% for the year, driving increased brand awareness and conversions across all campaigns. CPM improved by 52% and CPC improved by 8%, delivering more reach and clicks at lower cost.
“ClickedOn has been a great add-on for our team. Their team is great to work with and is on the go to get the job done. Having worked with them for 5 years, their professionalism and creative take on projects are a valuable addition to product delivery. Thank you Chris and team for the continued partnership.”
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