The Man Shake
Shaking up the Australian weight loss industry
Share of total sales revenue
Trade sale value
Partnership duration
The challenge
Our digital specialists needed to stay abreast of the latest online marketing developments and use their skills to trial new channels and betas for The Man Shake in order to retain an edge over competitors in a highly saturated market.
Our approach
The ClickedOn team personally used and loved The Man Shake products. We conducted a mystery shopping process and spent time researching the shakes and their place in the market. We capitalised on The Man Shake's uniquely appealing image and branding with a series of targeted and highly successful advertising campaigns. These ads appealed to a large section of the market that are uninterested in standard weight-loss products.
The result
Over a 5-year relationship (February 2018 to 2022), we increased The Man Shake's share of total sales revenue for parent company Cranky Health from 11.9% in 2019 to 42.0% in 2022. The Man Shake achieved a trade sale valued at A$480 million to Pacific Equity Partners in February 2022.
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