Smartline
Increased PPC leads by 20% YoY
PPC leads increase YoY
Cost per lead reduction
PPC traffic increase
Acquisition value
The challenge
Smartline needed to significantly grow customer acquisition through organic search (SEO) and paid marketing channels (SEM and Paid Social) while maintaining acceptable cost per lead metrics.
Our approach
Over a 4-year partnership, we managed paid search advertising, display advertising, analytics tracking, and SEO optimisation. A programmatic top-funnel strategy drove awareness, while a localised SEO approach using optimised web page templates targeted region-specific mortgage broker keywords.
The result
PPC leads increased 20% year-on-year (July to November) with a simultaneous 53% reduction in cost per lead. A programmatic top-funnel strategy generated 1.8 million impressions and a 36% increase in PPC traffic. Localised SEO implementation produced over 57,000 impressions. Smartline was subsequently acquired by realestate.com.au for A$84 million.
“ClickedOn has been extremely proactive on our account. They consistently suggest actions to improve our performance, whilst continuously supporting our ongoing strategy.”
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