Cartoon Network Australia
550K impressions in one week with 94% viewability on YouTube Kids
Impressions per week
Viewability rate
Tablet views in one week
View-through rate
The challenge
In an ever-changing media landscape, Cartoon Network Australia needed to find new ways to increase brand awareness and engage with young audiences in a safe and entertaining digital environment. Traditional media channels were becoming less effective at reaching their core demographic.
Our approach
With over a billion hours of YouTube content watched daily, we identified YouTube Kids as the ideal platform to reach Cartoon Network's audience at scale. We developed a top-funnel marketing strategy focused on increasing presence across digital platforms, with high-quality video ad placements designed to maximise viewability and engagement in a brand-safe environment.
The result
The YouTube Kids campaign achieved a 94% average viewability rate, with over 80% of viewers watching the entire video. Within one week, we delivered 400,000+ tablet views alone and over 550K total impressions. The campaign attained a 35% view-through rate (well above industry benchmarks), demonstrating the effectiveness of our placement and creative strategy.
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