PPC Budget Calculator
How much should you spend on Google Ads? Enter your industry, location, and goals, and we'll estimate a realistic budget based on Australian CPC benchmarks.
How we calculate your budget
Our estimates are based on real Australian Google Ads benchmark data, industry averages, and our experience managing $12m+ in ad spend.
Industry Benchmarks
CPC data sourced from Australian Google Ads accounts across 12+ industries. Updated regularly to reflect market changes.
Location Modifiers
Capital cities and metro areas typically have higher CPCs due to competition. Our calculator adjusts for your target location.
Goal Based Sizing
Whether you want leads, sales, or brand awareness, the budget changes. We factor in conversion rates by industry and goal type.
Want a custom PPC strategy?
Our Google Premier Partner team builds campaigns that deliver measurable ROI. Let's talk about your growth goals.